The report "Millenials – life attitudes and finances" shows that Generation Y is not a monolith and differs internally in terms of decisions, needs, life philosophy. These are factors that more strongly influence their economic behavior than the level of finances they have. Over the next decade, Generation Y will make up approx.75 percent of the world's economically active people determining the strength of the economy and creating financial or purchasing policies.
Client:
Vivus
Vivus
Credits:
Art direction/layout: Paulina Kloc
Art direction/layout: Paulina Kloc
Illustrations: Adam Walas